Above, the team at Noggin Salon in Libertyville. – Tina Johansson photos
by Tina Johansson
The newest salon de beauté with the cutest name has opened its doors.
Located just south of Peterson Road in Libertyville, Noggin Salon at 1757 N. Milwaukee Avenue, underwent a complete makeover before it officially opened.
But during an official grand opening recently, as guests enjoyed spiral sandwich wraps, custom baked sweets and water flavored with watermelon slices and rosemary sprigs, they were none the wiser.
The place is modern, inviting, and chic with its two-toned wood panels, utility lighting and warm color scheme.
“When we first got in we had to tear down walls, break concrete—everything,” said Ryan Bulava of Antioch, a co-owner. “For six weeks nobody here slept. And I have to say, concrete dust really adds texture to your hair in case you’re curious.”
Others helped with the project including the father of co-owner Laura Hoenig, Steve Hoenig of Beach Park. “I want to give him a big shout-out,” said Bulava, noting the drywall, painting and a charming sliding barn door created with reclaimed barn wood which leads to a backroom—can all be credited to Mr. Hoenig, a painter by trade.
There was musical entertainment by young men from the North Shore, Green Town Tavern microbrews, and handcrafted java from Hansa Coffee for visitors who oohed and aahed over the décor, the free samples of Davines natural hair care products from Italy, and works of photo-art on display by Waukegan artist Mary Neely.
Bulava said she and Hoenig, both originally from Wintrhop Harbor (Hoenig still lives there), opened the shop in March after working together for years at various beauty salons and realizing they had the same vision. “We decided to do something for our future. It was a dream of ours.”
In their dreams, the duo envisioned a place with all the things they love. The design and concept is all theirs, including comfortable neck rests at the hair washing station (a customer at the grand opening remarked how happy she was about this), and a set of swiveling hairdryers attached to a wall that can be used on anyone sitting in any type of seat, even those in a wheelchair.
Hoenig pointed out the eco-friendly hair products. In fact the Essentials line from Davines is 100% carbon neutral, and ingredients for the products are sourced from small family farms in Italy. As a matter of fact, many of the products bear the owners’ names.
Customers are experiencing some of the latest hair trends at Noggin, said Hoenig. “It leans toward the natural, with blended colors. No more severe stripes,” she said of past highlighting techniques.
Grays, sometimes mixed with the slightest nuances of color are also gaining traction. “It’s called Granny Chic,” said Bulava, who owns the look herself. “Most of mine is natural though; and I’m embracing it.” said the 33-year-old, who said she began going gray as a teenager. A hint of lavender was added to Bulava’s hair to make her style fun and on point.
For more information go to www.poshnoggin.com/.