Company with a Zion facility ranked first among 48 hospitals and hospital systems nationwide
Cancer Treatment Centers of America® (CTCA), a national network of five cancer care hospitals including a location in Zion, ranked fifth among 1,500 brands in the in YouGov BrandIndex’s annual “Brand Buzz” rankings, a measure of positive consumer sentiment toward brands in the United States.
CTCA® is the only health care company to make it onto the list of top 10 brands, a roster led by Amazon, Netflix, YouTube and Google, yet ranked ahead of venerable brands such as Apple, Samsung, Lowe’s and Walgreen’s.
“Cancer Treatment Centers of America focuses on a disease that touches nearly every American, either directly or indirectly. The brand consistently delivers on its positioning as a leader in its field, and that is reflected in its ranking on our annual Best Brand list,” said YouGov BrandIndex CEO Ted Marzilli.
Not only did CTCA place in the top 10 brands overall, it also led all hospital brands, a sector that has been tracked by YouGov BrandIndex since April 2014.
“Receiving this prestigious ranking reflects our employees’ dedication to our patients and our commitment to delivering the Mother Standard® of care, in which we treat every patient as one of our own loved ones,” said Scott Jones, president and CEO of CTCA at Midwestern Regional Medical Center (Midwestern) in Zion. “As our 1,500+ clinical and non-clinical employees at CTCA at Midwestern strive to provide our patients with safe, quality and efficient care daily, it is inspiring to know that our message of healing and hope resonates with the public.”
The BrandIndex Buzz score is an aggregate measure of positive and negative perceptions customers have about a brand, based on news, advertising and word of mouth. The survey measures consumer sentiment toward brands in 45 categories, with opinions sampled from a national panel of nearly two million adults. Participants respond to 16 questions about each of the brands tracked in the survey, including one question specific to public sentiment toward each brand. The most recent rankings were derived from the highest average scores recorded between January and December 2015.
About Cancer Treatment Centers of America®: CTCA headquartered in Boca Raton, Fla., is a national network of five hospitals around the country that serves adult patients who are fighting cancer. For more information, visit cancercenter.com, Facebook.com/cancercenter and Twitter.com/cancercenter.